Before you start your campaign:

Be strategic – Your fundraising campaign doesn’t  begin the day you upload it online, it begins days, weeks and months before  as you strategize  for your campaign. Remember: failing to plan is planning to fail so try to have a plan in place before  you upload your campaign! As you prepare  to upload your campaign, it’s important to identify your target audience,  set a deadline, and start building your network.

Gather inspiration – Why reinvent the wheel when you can learn from a similar, successful  campaign?

Carefully set your target amount – The target you set your campaign is critical to its success. This is because donors are more likely to contribute  to a campaign when its target is reasonable and achievable. A target that is too high might turn potential donors o and end up not raising as much as it could have because it will look like the campaign doesn’t  have momentum. If you do choose to go with a high target, remember that the higher your target, the more eorts, publicity, time, and resources you should be prepared  to invest in your campaign! But whatever your target is, give a detailed explanation of how exactly you’ll be using the money and keep your costs transparent.

Prepare  campaign resources – Your campaign page needs a description and an accompanying  image or video. The more potential donors can connect  with your campaign the more you can connect,  the better your chances of receiving a donation, so use your campaign description to tell a captivating story about why you’re raising money and use your image or video to connect  with your audience.  Your campaign’s image should be clear, relevant, and of high quality. If you’re raising money to upgrade your local hospital’s ward, upload a picture of the current state of the ward. Your campaign description should also be honest,  detailed, and specic about what you need and how the funds will be used.

Create your own additional campaign page – It helps to have an active website, a Twitter account, or at the very least a Facebook  page dedicated to your campaign. Your campaign page should also have an active email address  or phone number  so that interested persons  can reach you with questions.

5 ways to increase your campaign’s chances of success:

WhatsApp, Twitter, e-mail, or text. You can even go old school and tell people about it in person! You can’t crowdfund without a crowd, so let as many people as possible know about your campaign and also encourage them to share your campaign.

Reach out to traditional media or social media inuencers  – Do you have a co-worker or a family member with 2,000  Twitter followers and counting? Try getting them to post your campaign image and link to boost views and donations.  You can also reach out to contacts  who work with newspapers and radio to get them to feature  your campaign on their platforms.

Update your campaign pages frequently – Are you 300 Dollars away from reaching your fundraising target? Are you looking for that nal push since your deadline is 5 days away? Did your campaign just receive 1,000  Dollars in donation? It’s important to keep your campaign, Facebook,  or Twitter page updated with campaign milestones, images and videos.

Post regular updates – Don’t leave donors in the dark after they’ve supported your campaign. If they’ve invested their money into it, they are interested in your campaign’s success. Interact with your donors through frequent updates on your CXPay2FundMe page, thank-you emails, and responses to their questions  and feedback.  Who knows? They could be motivated to donate  a second  time or even be inspired to tell a friend, co-worker or family member to also donate  to your campaign so that it can become a reality.

Be prepared  to troubleshoot – More and more people from Curaçao are making transactions online with their debit cards, and we hope in the near future that even more will be making donations  online on crowdfunding websites such as ours. Currently this is not the case, so it would be helpful for you to hold potential donors’ hands as they navigate the website. There are dierent donation options available to them: Visa/ MasterCard and various Alternative Payment Method. Once they have successfully made their donations  they will receive a conrmation and a thank you email message from CXPay2FundMe.

Things to do at the end of the campaign:

Thank donors & keep them updated – We send out a thank you e-mail on your behalf to every donor, but it would be nice if they could hear from you too! Reach out to them with the details they provided and

say a heartfelt  thank you for donating to your campaign! You can even tell them more about your plans for the funds you will raise. If you plan on doing more crowdfunding, then it’s good to start building a network of past donors. Get to work – It’s not the end of the road once your campaign is over and you’ve received your funds. Get to work on your campaign, but don’t disappear! Remember that website, Facebook,  or Twitter page you made for your campaign? Let Donors know how you are getting on with the funds you raised on that page via e-mail. Happy crowdfuning.